Tania Sheff focuses on quick and healthy dinner recipes with a Mediterranean twist on her blog, Cooktoria.
Don’t look at her blog if you’re already hungry. And if you’re not, well, prepare to make a trip to the store to try one of her delectable recipes like these broccoli fritters, ready in under 30 minutes.
But before you run away to start cooking, get to know Sheff and her journey from Starbucks barista to full-time blogger.
Tell us about your career and how you started.
I’m originally from Ukraine, and I moved to the United States in 2009. Since then I’ve had many different jobs. I was a waitress, a hostess, then a waitress again. But in 2010, I started working at a local Starbucks. This job was fast-paced, fun and had a great team. I was promoted to supervisor and then store manager.
Shortly after, I realized that while working at Starbucks was fun, I had already achieved everything I wanted there, and I needed to find a job that would let me grow and develop. So, while still working there, I read a ton of books, trying to find out what my passions are, what I love to do and who I want to become.
After trying out a couple of things, I realized that creating a food blog was the best option for me, and I was right. Cooktoria was born on Oct. 5, 2015 and I have enjoyed every single day being a food blogger since then!
What is the biggest challenge you’ve faced as a blogger and influencer?
My biggest challenge at first was figuring out how to bring traffic to my site. Now, I am working on trying to find a perfect balance between the blog, family time and personal development.
What’s the best advice you have for aspiring food influencers?
I would suggest to put a lot of time and energy into improving photography. It was definitely the turning point for me.
What is a challenge you have as a blogger that would surprise people?
Trying to stay fit. As food bloggers, we test recipes and cook all the time, which leads to having a few extra bites per day. I often find myself exercising after midnight.
Anything you want to add about what you have coming up?
I have just introduced a “Life” section on my blog. I will be sharing a lot of personal stories and behind-the-scenes posts, so stay in touch!